The Media Campaign team reduced the Cost Per Acquisition by 20%
Media Campaign won the Media Planning and Buying account from a well-known Network Agency in January 2014.
Bradford Exchange was spending circa £4m per year on press and TV advertising.
Within three months of being appointed, the Media Campaign team had developed a close working partnership with Bradford Exchange and reduced the Cost Per Acquisition by 20%, through measurably lowering CPT’s on all press adverting by similar margins.
Media Campaign continue to work with all of the Bradford Exchange Brands. Advising and buying the best media for each product strand and brand. Bradford Exchange have since signed up more partnerships with large brands, Football Clubs and household names. Making them one of the largest direct sales product organisations in the UK.
