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Offline Advertising
Press Buying
Press buying is a sub-discipline of media planning and buying that specifically focuses on print advertising, such as ads in newspapers, magazines, and other print publications. It involves identifying the target audience, researching and selecting the appropriate print publications to reach that audience, and negotiating rates and ad placement with the publishers.
Radio
Radio advertising is the use of radio stations and programs to promote a product or service. It is a sub-discipline of media planning and buying that specifically focuses on reaching the target audience through audio medium.
Outdoor
Outdoor advertising, also known as out-of-home (OOH) advertising, is the use of billboards, transit advertising, and other forms of advertising that are located outside of the home. It is a sub-discipline of media planning and buying that specifically focuses on reaching consumers when they are away from home.
