Influencer Marketing

Partner with the right influencers to amplify your brand's message and reach your target audience

Audience Is Everything

Influencer marketing is all the rage now, but very few people are doing it effectively.

For example, did you know over 50% of Zoella’s fans are based in the US? So a UK campaign using Zoella is a very inefficient use of media spend.

Instead, we search by audience.

Influencer advertising

This means whichever influencer groups we work with have been through an audience vetting process to guarantee we’re targeting your targeting demographic. We’ll also group together say, ten influencers, and give stats on the aggregate audience data ie “from the ten influencers, 80% of the audience are male aged 24-44” etc.

We then work with both yourself and the influencers to create a brief which gets results. Speaking of results, we provide analytical information on clicks, sales, increase in hashtag use, the whole shebang.

Great, isnt it?

Influencer marketing

Influencer marketing is a form of marketing in which businesses partner with individuals who have a significant following or influence on social media platforms. These individuals, known as influencers, use their platform to promote a brand’s products or services to their followers. The goal of influencer marketing is to reach a target audience through a trusted and credible source, with the hope that the audience will be more likely to purchase the products or services being promoted. Influencer marketing can be a powerful way to reach a specific target audience, as the influencer has already built a relationship of trust with their followers. This can be especially effective for reaching younger audiences who are less likely to trust traditional advertising. Additionally, influencer marketing allows brands to tap into influencer’s creativity and authenticity, which can help them to build a more engaging and authentic relationship with their target audience. However, it’s important to choose the right influencer that aligns with the brand’s values and message, and also track the performance of the campaign to measure its effectiveness.