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PPC (Pay-Per-Click) is a form of online advertising in which businesses pay a fee each time one of their ads is clicked. It is a way to drive traffic to a website or landing page by paying to have an ad appear in the search results when a user enters a specific query.
Lead generation is the process of identifying, attracting, and nurturing potential customers for a business. It is a critical aspect of the sales and marketing process, as it helps to build a pipeline of potential customers for a business to target and convert into paying customers.
Social media advertising is the use of social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, to promote a product or service. It is a sub-discipline of online advertising that specifically focuses on reaching the target audience through social media channels.
Display advertising is a form of online advertising that involves the use of banner ads, video ads, and other forms of graphical or multimedia content to promote a product or service. It is a sub-discipline of online advertising that specifically focuses on reaching the target audience through visual medium.
Influencer marketing is a form of marketing in which businesses partner with individuals who have a significant following or influence on social media platforms. These individuals, known as influencers, use their platform to promote a brand’s products or services to their followers.
Online advertising is the use of the internet to promote a product or service. It is a sub-discipline of digital marketing that specifically focuses on reaching the target audience through digital channels. Online advertising typically involves buying ad space on websites, search engines, social media platforms, and other digital channels.