Social media advertising is the use of social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, to promote a product or service. It is a sub-discipline of online advertising that specifically focuses on reaching the target audience through social media channels. Social media advertising typically involves creating and distributing ads on social media platforms, as well as managing and optimizing the campaign. The goal of social media advertising is to create an effective campaign that will reach the target audience and achieve the desired marketing objectives. This includes analyzing the audience demographics, social media behavior, and purchasing power, as well as assessing the costs and reach of different social media advertising options. Social media advertising can be a highly effective way to reach a large and targeted audience, as it allows for precise targeting and measurement of the campaign’s performance. Additionally, social media platforms offer a wide range of ad formats, such as video ads, carousel ads, and sponsored posts, which can help to increase the engagement and effectiveness of the campaign.