Drive targeted, measurable results with our expert PPC management services
Media Campaign is a Google Premier Partner
As an accredited Google Partner agency who recently placed top 5 within Google’s ‘fastest growing PPC agency’ 2016, we are lucky enough to have a plethora of Google experts ready to offer support for our services. This means the number of trained eyes on your account doesn’t end within the walls of our office.
We attribute our success to our intelligent planning, buying and rigorous testing. On top of that we have partnerships with the leading data providers, meaning we will always be able to find your target audience.
A top-performing digital campaign requires a structured plan for ROI. At Media Campaign we look beyond just CTRs and CPCs to understand the metrics that matter most for your business. Part of a good plan will factor in your KPI, seasonality, mobile specific alterations, your top selling products, your highest margin products and your previous marketing activity.
PPC advertising
PPC (Pay-Per-Click) is a form of online advertising in which businesses pay a fee each time one of their ads is clicked. It is a way to drive traffic to a website or landing page by paying to have an ad appear in the search results when a user enters a specific query. The most popular platforms for PPC advertising are Google AdWords and Bing Ads, which allow businesses to create ads that will appear at the top or bottom of the search engine results pages (SERPs) when a user enters a specific query. The goal of PPC advertising is to drive targeted traffic to a website or landing page, and convert that traffic into paying customers. PPC advertising can be a cost-effective way to reach a large and targeted audience, as it allows for precise targeting and measurement of the campaign’s performance. Additionally, it allows businesses to bid on specific keywords, which can help to ensure that their ads are seen by users who are actively searching for products or services like theirs. PPC advertising requires a combination of keyword research, ad copywriting, and ongoing optimization to be effective.
