Our start point was to implement a small satellite DRTV initiative.
The success of this media allowed us the broaden the spend to encompass terrestrial daytime channels and triple the weight of the initial campaigns, testing peak times.
Our media experience and ability to pioneer new routes to market delivered CRM, media partnership marketing, and ground-breaking editorial endorsement to engage the target consumer and maximise the commercial investment, growing TV spend, and thus returns.
Experian and the Credit Expert brand now occupies front of mind awareness and recognition with the UK consumer, not just as a form of checking credit, but as a natural part of their financial planning and wealth management. The project in the UK was so successful that Experian rolled out the concept worldwide.
Media Campaign through our “Full-Service Media Approach” was the contact point between the client and the call centre. This ensured that we bought the right space and air time at the right price. Analysing channel selection, program genre, program, demographic and delivery. In addition to this, we also plotted daily weights by spot to ensure no surge through the call centre. On a daily basis, the team liaised with the call centre and the client. Ultimately the optimum leads were generated at the right price and with control on inbound call flow via the call centre.
As always the detail that Media Campaign’s team consistently puts in place ensures the best returns for our DRTV clients.
Media Campaign has 40 years experience of handling direct response clients via press TV radio and in recent years online via PPC display and re-targeting.
If you have a product that needs to improve it’s ROI call us or e-mail us and we would be happy to present fresh ideas.
020 7389 0800
How to find us
Media Campaign Ltd 511 Mappin House, 4 Winsley Street, London W1W 8HF