The DRTV campaign reduced costs per enquiry by 50%
In 1993, National Accident Helpline National Accident Helpline was the first personal intermediary operating in the UK market.
Media Campaign was selected to grow the brand strategy and the go-to-market campaign due to our proven track record of working in the financial services market sector and track record for achieving growth.
Our strategy was to deploy a pilot DRTV campaign on satellite-backed by a £10k per month spend.
This initiative was supported by a rigorous response analysis to determine the effectiveness of spend and ROI.
The results were significant.
The DRTV campaign reduced costs per enquiry by 50%. National Accident increased their media spend, underpinned by our Efficiency Cascade Model and secured a 90% share of voice and market leadership within 5 years and TV spends of circa £8m p.a.
The business has grown exponentially and is the UK’s leading consumer marketing business focussing on the personal injury sector. It is also the most trusted brand in the sector.
