Media Campaign was selected to grow the brand strategy and the go-to-market campaign due to our proven track record of working in the financial services market sector and track record for achieving growth.
Our strategy was to deploy a pilot DRTV campaign on satellite-backed by a £10k per month spend.
This initiative was supported by a rigorous response analysis to determine the effectiveness of spend and ROI.
The results were significant.
The DRTV campaign reduced costs per enquiry by 50%. National Accident increased their media spend, underpinned by our Efficiency Cascade Model and secured a 90% share of voice and market leadership within 5 years and TV spends of circa £8m p.a.
The business has grown exponentially and is the UK’s leading consumer marketing business focussing on the personal injury sector. It is also the most trusted brand in the sector.
020 7389 0800
How to find us
Media Campaign Ltd 511 Mappin House, 4 Winsley Street, London W1W 8HF