Our industry knowledge allowed us to develop a media strategy built around an outstanding creative campaign
Proximo’s portfolio of premium spirits consists of world class brands across a number of different countries. Translated as “Next” in Spanish, Proximo is a leader in innovative marketing of high end Spirits Brands Worldwide.
Media Campaign was appointed to launch Kraken Black Spiced Rum into the UK. Building on its success in the States as the fastest growing rum. The Kraken is the first imported black rum from the Caribbean and named after a sea beast of myth and legend.
Our experience of the UK drinks market regulations and understanding allowed Media Campaign to advise on media type and copy. In addition to this, our knowledge of Portman Group directive towards the advertising of drink brands allowed us to develop a media strategy built around an outstanding creative campaign.
The objective was to secure retail listings and Brand Awareness. Focussed listing with Majestic Warehouse, Sainsburys, Morrisons and Selfridges were subsequently secured.
Targeting urban 25-45 year olds, Media Campaign employ a mix of Cinema advertising, Digital Display including Vloggers and Out Of Home Advertising.
Proximo Brands in The UK
Proximo has gone from strength to strength. Combined with new brand acquisitions and launches and targeted advertising and media buying via Media Campaign. Proximo’s brand portfolio now includes Jose Cuervo Tequila, Boodles Gin, Bushmill, Tin Cup Whiskey, Kraken Rum and London Gin