Discover the power of effective advertising with our real-life case studies. See the results and impact of our strategies, and gain inspiration for your own campaigns
Advertising Campaign Planning
Aldi
When Aldi launched their brand into the UK, the concept of discount supermarkets with foreign ownership was alien to the UK consumer. We were more familiar with the high street propositions of KwikSave, Tesco, Co-Op and Sainsbury.
Experian
Experian were known as the Global leader in corporate credit checks.
Media Campaign worked with their team to launch Credit Expert in the UK, a consumer based credit reference service.
Uniform Dating
Uniform Dating was dating site set up by an Ex London Police Officer for uniformed personnel who are often in shift work and unable to meet people for dates.
The site had been advertising for 2 years on Television with spends of around £30,000 per month, but were failing to grow the number of paid joiners and subsequently increase their returns.
National Accident Helpline
In 1993, National Accident Helpline National Accident Helpline was the first personal intermediary operating in the UK market.
Media Campaign was selected to grow the brand strategy and the go-to-market campaign due to our proven track record of working in the financial services market sector and track record for achieving growth.
Bradford Exchange
Media Campaign won the Media Planning and Buying account from a well-known Network Agency in January 2014.
Bradford Exchange was spending circa £4m per year on press and TV advertising.
Proximo Spirits
Proximo’s portfolio of premium spirits consists of world class brands across a number of different countries. Translated as “Next” in Spanish, Proximo is a leader in innovative marketing of high end Spirits Brands Worldwide
Media Campaign was appointed to launch Kraken Black Spiced Rum into the UK. Building on its success in the States as the fastest growing rum. The Kraken is the first imported black rum from the Caribbean and named after a sea beast of myth and legend.
